Principals to having a successful trade booth
Small companies enter the public eye, new products get announced and major players give projections. Trade booths give companies the first impression which is very important. What really catches the eye of those visit a company’s stand is its booth rather than the new products presented or announced.
Trade show display should be looked at very serious since this is what determines success. There are a handful of questions you have to ask when designing your booth. For instance, the competitors booth, previous booths done by the company, the products to be displayed and the size of the booth. The factors are discussed in length below.
Size Your Booth For Your Trade Show
Trade shows come in various sizes and shapes, and so should the booths. Take for example consumer electronics show which are very large and so require large booths. In Consumer Electronics show, the booths consume millions to be organized and as a result these booth spark attraction.
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However, not all shows require large booths. If your show is not in a million and a half exhibition space, then don’t design a trade booth that is tens of thousands of square feet. The booth should however be large enough to catch potential customer’s eye. How large should the booth be then? Considering the displays may help one solve the problem of the size of the booth.
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Compare Your Trade Show Booth to Other Booths
Two points to consider here include looking at what your competitor are doing and what you have done in the past. Looking at past designs enables one to keep up with the established themes. The displays and development of product relates to brand retention. For instance if an attendee is able to recognize your company without thinking, these may be able to attract their attention to your booth.
For competitiveness and relevance one has to look at their competitors booth. You do not want to develop a reputation of being behind the times’ by not having a booth that is in some way similar to your competitors. By examining their past booths, you can get a feel for what they may bring to the next show. The competitors designs should not be imitated but one should strive to make their designs similar. If you look around and see that everyone is doing open air display, do the same too.
Products and Booth designs
When coming up with product design, make sure that you keep in mind your products. This is because the biggest mistake that a company could ever do is building a brand that does not highlight its products. Building a booth full of sounds and light unrelated to your products gives one poor industry rating.