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Learn More about the UX and the CX in Commerce The term commerce is defined as any activities that starts with production and ends with consumption, and the system of commerce includes political, economic, legal, cultural, technological, and social systems that can be operated locally and worldwide. Commerce is a term that comes from the Latin word commercium, which means merchandise, and such term is being used as a subset of the complex system of companies that tries to maximize their income or profit by offering their products and services to the market. The terms user experience and customer experience are being used in commerce. The term user experience is being shortened as UX, and it is defined as the attitudes and the emotions of the people when they use a services, product or system of any business companies. The UX basically includes the various aspects, like the experiential, affective, practical meaningful and valuable aspects of the computer and human interaction and product ownership. User experience is being measured through the use of various metrics, like error rate, clicks to completion, abandonment rate, time to complete task, and success rate, and to be more specific, such term typically deals with the way people interacts with the services and the products, and the experience that they may obtain from the interaction. The term user experience or UX strategy is defined as the long-term plan to align the touchpoint of every consumer or customer with the vision of the company for user experience. Some of the most essential parts or components of a user experience strategy includes a prioritized roadmap of what needs or expected to happen, a model of the commercial outcomes, a clear quantitative and qualitative understanding of the current UX, a detailed vision of the UX, a plan for developing the culture and the capabilities of the company, and a set of regular measurements to monitor success and progress. Customer experience is basically defined as the product of an interaction between a customer and a business company over the duration of their relationship during business transactions. There are three parts of the said interaction, such as the brand touchpoints that the customers interacts with, the environments that the customers tends to experience during their relationship, and the customer journey. Customer experience can basically be measured with the use of the overall or general experience of the customer, the tendency of the customer to use the brand continuously, and the tendency of the customer to recommend the brand to other people, and such term is being abbreviated as CX. The customer experience strategy is being used by each and every business company for this can help them retain and maintain more customers and can stop them from defecting to their competitors in the business industry.How to Achieve Maximum Success with Businesses

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